HAWA proposes to rescue the time when writing letters was the main means of showing affection, telling stories and giving news, through a sensorial experience.

The concept of creative stationery comes from creating a kit with various themed materials, such as planners, agendas, stationery and the like, which will change seasonally and will feature collections of guest artists.

The brand has an aesthetic that is inspired by a mixture of elegance and the organic side of art nouveau, with elements of the Brazilian vernacular imagination.

The symbol is adaptable to multiple colors and is composed of: the feather, an element from nature, transforming itself into a pen; the hand, representing the human touch, holding the feather as if it were a flower.

Colors are extremely important for this brand: they bring joy and represent the diversity of the Brazilian people.

The elements without defined contours rescue the painting aesthetic that illustrated the old stationery.

Several stamps were created as an extension of the brand to, rescue the brooches and stamps that were used in letters and documents.